Stockmann requested us to develop a vivid and distinguished concept of a seasonal sale, when the tenants offer the final prices to the total shopping addicts.
We decided that such an event would gather the fiercest shopping fans from all over the city, who would literally fight with each other for the best buys. That was how Stockmann Shopping Fest originated. As for the bright-coloured fuchsia, that was a tribute to the main trend of the season.
The Fest announcements were also posted in the Internet in social networks, life style and women's platforms.