Develop a concept of promotional campaign dedicated to launch of children's and adult collections.
We created a commercial script continuing the transformation story but referring to well-known and comprehensible symbols of the 1st of September. The commercial is targeted both to children’s and adult audience arousing nostalgic recollections. The campaign also consisted of a series of stylish prints.
The commercial was released in the end of August - beginning of September on СТС, Pyatiy, REN TV, Domashniy, 2х2, Perets TV channels. It helped embrace various audience segments, families first of all, during the period of preparation for the new school year.